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About The Buckle Up Baby Community Group
The Buckle Up Baby Community Group is a coalition that includes City of London Police Services, CAA South Central Ontario, London Fire Department, Child Reach, The Bay White Oaks, Middlesex-London Health Unit, London Health Sciences Centre, Second Stage Pre-School (Merrymount), Children's Aid Society of London-Middlesex, OPP Strathroy, Ontario Ministry of Transportation, Once Upon A Child, OEYC Perth Middlesex, London Bridge Child Care Services Inc. and Toys R Us recognize that correct installation of baby car seats continues to be a significant challenge for the baby car seat user group. Manufacturer's differences, a variety of passenger vehicles and brand new users all contribute to this challenge. London Safe Communities is pleased to receive the support of the Buckle Up Baby Coalition to deliver this important safety information for our youngest citizens.
How The Buckle Up Baby Begun:
The spring of 1997 marked the creation of the "Buckle up Baby" program by the London Police Traffic Management Unit. The need for this program was identified since car crashes are the number one cause of death for children in Canada.

Each year seventy Canadian children are killed with an additional four thousand being seriously injured in vehicle collisions. The vast majority of these children were being transported without the proper installation of their child restraint. Had they been properly installed it is believed that sixty-three of those killed could have survived the crash. Many others would have been spared serious injury. A 1991 Ministry of Transportation report estimates that nearly two-thirds of the children in the province are being improperly restrained while being transported. "Buckle up Baby" is aimed at two groups of children: newborns prior to leaving the hospital for their first car ride and those children already in the community. The London Police Traffic Management Unit, in co-operation with local car dealerships, periodically hosts child restraint clinics.

"Buckle up Baby" continues to be a strong preventative voice for the promotion of and proper use of child seat restraint systems. The Traffic Management Unit continues to be invited to a variety of promotional activities to continue voicing the message of child safety in motor vehicles. Many people at these events have shown interest and a new appreciation of the importance of properly securing their children.
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